Wednesday, 28 March 2012

Fcommerce: Dawn of a new paradigm

I spent all day at the Social Media World Forum in London. It was great to see so many new businesses embarking on the path of Social Marketing. However, for me two points really stood out regarding the corporate world’s view of Social Media.

The first is the constant engagement with Fans, that it requires.

After all, for most companies the initial outlay can be enormous. The  glaring difference between Facebook and your company website is that you can’t just publish the content and leave. Large brands have discovered this at their peril. There is nothing worse than a frustrated customer that vents his/her anger on the company FB page or a social movement that starts an organised and sustained attack on a company for a particular policy, through its Social Media channels

Even though engaging your Fans has been the clear message of all the main Social Media advocates this is not a simple thing to do. Giving a few employees, managing Social Media sites the authority to speak for the company on most matters 24 hours a day is quite tough for most executives. Luckily the overwhelming commercial benefits of Social Media as an ecommerce platform has finally opened the way for a new paradigm for selling FCOMMERCE.

This takes me to my second point. I did not see much fcommerce or ecommerce today. This is clearly in its infancy in the UK/Europe. Lots of brand management and content management and analytics but why not selling I asked myself. There were a few mentions of platforms like Pincrest, but no one seems to know what they do.

Either way I am happy that the notion of ecommerce is finally being linked to Social Media and am sure by next year the Forum will double in size.

Monday, 5 March 2012

The new market: merging of Social Media and eCommerce


The Internet revolutionised the way we communicate and obtain information. It has now changed the way we do business. Gone are the days of solely conducting business in shops.
We can now see that  many businesses of various sizes taking to the web to either sell or market their products and services as more and more people head to their computers or mobile devices to make their purchases.
I was on an EasyJet flight recently and was promptly informed they have apps on Android and IPhone.
The simplicity and cost efficiency for a small business to create an online store and with a few simple clicks create an interactive catalogue of products and services is too tempting.
Imagine the efficiencies. No shop or staff, no need for warehouses to store the products and loads and loads of information on your clients or leads.
No wonder this business model has become the perfect platform for small businesses and established companies alike.
Also, as the Internet is Global, the products are accessible to everyone across the globe with a computer and Internet access.
But there are challenges. There are billions of websites out there and many that sell exactly the same products. There are also many bogus traders that rip you off so credibility and marketing are key to success.
Also there are platform, security and marketing challenges. I will talk about the marketing issues below.
Business owners often turn to the many marketing tools available online get visibilty and bring in clients.
Strategically placed banners and advertisements and massive emailing campaigns have become the norm. Also the darker side of this has led to increasing email spamming. However, there are other ways.
This is where Social Media and Social networks come in. Facebook took the internet world by storm, providing a platform for social networking and it has not taken long for businesses to jump on the bandwagon as well after spotting an opportunity there.
The ability to connect with people who share the same passion provides an added boost to marketers and eCommerce. The ability to know what all your friends are buying and use that information to sell has become the paramount driver for Facebook’s futuire survival and moneymaking prospects. Google is also expolring the many aspects of Social selling with its various platforms.
The rising prominence of Social Media has led businesses to understand that a website is no longer enough to bring in customers.
Facebook makes it easy for people to connect over a common interest. With a simple gesture of ‘liking’ a page, one can be connected with people from one’s own sphere of interest. You can then start selling and buying items relating to the hobby, it is a ready market there.
There is a  general lack of knowledge in online marketing amongst the business owners. They either ignore their Social Media platforms or are oblivious to the proper way of using online marketing tools to do marketing.
Its not about sending millions of messages to friends on Twitter and Facebook. It’s about how to engage people through Social Media and build a brand credibilty.
There are many interesting ways of doing this. Using speciality niche blogs that give recommendations and building up your credibility from previous customers through the Facebook Fan Pages, and responding to Twitter comments are only a few of the wonderful ideas available to business owners.
This serves to prove that online marketing is not without its own set of challenges.
There’s a recognition that eCommerce is now combined with Social Media. When people get online, the first thing they’d check is probably Facebook, so it is emerging as a dominant platform alongside the websites.

Saturday, 25 June 2011

Distraction and prediction: avoid them.

Distraction is the bane of traders existence because it affects the single most important function of the job - focus. Yet, as annoying as the miss of the pound trade was, what happened to me at the end of this week was even worse. I was trading live in our private BK member room and we had done very well nailing the positive price action in the post IFO morning European trade.





6 Commonly Ignored Website Requirements & 10 Tips To Remember « Search Engine Land

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Wednesday, 22 June 2011

Amazon CTO: Cloud computing is defined by its benefits



By Rachel King

There’s a lot of talk that cloud computing is the next era of IT, but Amazon’s CTO Werner Vogels argues that the cloud will only be successful depending on the benefits it offers.

Speaking at the State of the Cloud address at GigaOm’s Structure conference in San Francisco on Monday, Vogels argued that “the cloud has nothing to do with technology,” and that in essence, “the cloud is defined by all its benefits.

Although many benefits are obvious to any average computer owner (i.e. being able to access documents from anywhere, etc.), we all know that cloud computing isn’t perfect just yet and likely won’t be for a long time. Just look at Amazon and Google’s outages back in May. If businesses are going to put their data and apps on the Web, they can’t afford downtime.

According to Vogels, there are several key points that cloud computing needs to accomplish nows:

Must lower costs

Eliminate capital investments and

Reduce operational costs and time-to-market speeds

Remove the “heavy lifting” in moving data, apps, etc.

Increase agility

Leverage scalability, reliability and

These steps, Vogels proposed, should also lead the way to establishing ”21st century” architectures that will allow developers to build higher-quality, more sophisticated applications for enterprises.

Many execs at Structure asserted that we are on the path to where enterprises are moving more and more of their businesses to the cloud.

Speaking specifically about Amazon Web Services, Vogels noted that AWS adds “the equivalent server capacity to power Amazon when it was a global $2.76 billion enterprise (circa 2006)” each day. AWS has also expanded to five regions worldwide, with a new base in Tokyo that was highlighted as businesses in Japan are more concerned about building “survival” apps following the earthquake and tsunami in March.

Additionally, Amazon is focused on building multiple availability zones on a global scale for backup purposes. Vogels offered the following (rather extreme) example): U.S. customers are normally served out of AWS’s U.S. region, and that data is backed up in the AWS European region. If the East Coast of the United States were to ever disappear off the map, their customers could still be served out of the E.U. region.

In comparison to corporations such as Amazon and even new, smaller businesses that are building their clouds from the ground up, Vogels noted that most enterprises are buying their way into the cloud with software help from mostly Microsoft, Oracle and SAP.

Gaurav DIllon, CEO of Snaplogic, said during the keynote that we’re “seeing smart companies move their business tasks onto the cloud,” and that these businesses want a “collection of services - not a stack.” Even going so far as to label the shift to cloud computing as a “phenomenal revolution,” Dillion explained that the cloud needs to provide an “allocation of services that comes together to solve overall business problems.”

Debunking 5 myths on Cloud computing


by Peter Alpern

For all the excitement and buzz created by cloud computing, the very idea of customers being able to access information in big data centers remotely over the Internet from anywhere has also spawned a fair share of questions, concerns and myths.

But that skepticism, about its security, compliance and visibility, has been widely overblown, says Michael Hugos, a former CIO and a principal of the Center for Systems Innovation, whose newest book is "Business in the Cloud: What Every Business Needs to Know About Cloud Computing" (John Wiley & Sons, Inc., 2010).

The evolutionary shift toward cloud technology will span several years, even a decade or more, some analysts say. Hugos believes people set the pace of technology adoption, and corporate data centers are filled with people whose skills and livelihood are fundamentally based on older technologies and mindsets.

Here are five myths about doing business on the cloud and why they shouldn't be believed:

Risk 1: Data security issues make cloud applications riskier than in-house applications. According to Hugos, the continuous harping on data security has more to do with threatening IT jobs than it does to any real security issue.

This might not comfort companies that see high-profile attacks on companies such as Citigroup and Sony. But that misses a more important point, says Hugos.

"When private companies get hacked, it's rare they even discuss it," he says. "If they're not publicly traded, they don't even have to divulge that information. The notion that a Google or an Amazon isn't as good at data security as some small company is nonsensical. Their systems are being attacked hundreds or thousands of times every day, and they have a highly trained and continuously engaged security force who are learning the latest tricks that hackers are using.

"Security is part of how these companies make money," he adds. "When was the last time that a private company enthusiastically invested a whole bunch of money in something like data center security? Quite the opposite."

Risk 2: Cloud applications are less reliable than running systems in-house because you can't fix them in the event of a crash. This is another myth created by the idea that having a data center on premises gives a company more sense of control. Not true, says Hugos.
"Most companies are continuously trying to reduce data center expenses because they are a cost center, not a profit center," he says. "When you're a cloud vendor, your data center and your IT infrastructure is how you generate money, so you are always investing more money in it. For most other companies, it's the opposite. Its overhead and data center budgets are being relentlessly cutback."

Risk 3: The main reason for companies to move to cloud computing is to save money. Reducing IT costs certainly sounds great, but the most compelling incentive to move to the Cloud is to switch from a fixed cost capital intensive business model to a variable cost pay-as-you-go operating expense model, says Hugos.

"When you invest in a lot of new IT infrastructure and software, that's typically a big upfront capital expense," he says. "You might put down several millions of dollars in a new ERP system and then just hope that that system will actually still be relevant to your business and not become technically obsolete before you've even finished depreciating it."

A harsh reality of IT investment today is that technology with a supposed shelf life of five years can be obsolete in less than half that time. That element of risk is removed with the Cloud. If a company wants to pull the plug on a vendor after two years, there's minimal penalty, which counts for a lot in an unpredictable, volatile economy.

Risk 4: It is cheaper for big companies to run their own application systems in-house than in the cloud. Large corporations often compare the cost of provisioning a server in the cloud for three years and assume the spend is practically equal to just buying and owning their own data center. In truth, that's only the most surface form of comparison.
"What they forget to do is add in all of the indirect costs," explains Hugos. "You need more people to run those additional in-house servers. What is the additional cost of insuring those additional servers? What is the additional cost of the energy to run them and the air conditioning to cool them?"

Risk 5: It requires a whole new set of skills for companies to make good use of cloud computing technologies. This is arguably the most hot-button topic regarding the Cloud because entire departments within companies are now fearing for their jobs. According to Hugos, certain skills that have been traditionally dominant in most in-house IT groups will be threatened, such as system administrators, those who patch servers and install new operating systems and install new software.

"Those traditional skills have made up about 70 percent of any in-house IT group," says Hugos. "Those people will be much less in demand, but there are a lot of other skills that have been around for a long time such as business analysts, enterprise architects who know how to integrate different systems together."

What gets lost is that companies will not move their entire infrastructure to the cloud—only pieces. Because of that, there will still be the need to integrate cloud based systems with in-house systems.
No one in IT stands to gain from this more than business analysts and those who specialize in enterprise architecture.

"They will become more prominent," says Hugos. "Their skill sets will evolve, but it won't be entirely new. Business analysts have had a checkered career over the last 30 years. In many companies, business analysts have been reduced to being a glorified note taker. That person is suddenly going to become much more important because they're the ones who translate business needs into technical solutions. When I no longer have to worry about systems administration stuff, then all of a sudden the business analyst and solving the business problem becomes much more important than solving a technical problem."